While April 20th, or 4\/20, stands as the most renowned celebration in cannabis culture, several other holidays significantly impact cannabis sales worldwide. These occasions, both traditional and cannabis-specific, offer substantial opportunities for the industry, encompassing both medicinal and recreational markets. This article delves into these key holidays, highlighting their influence on sales, supported by recorded data.<\/p>\n\n\n\n
Timing: The day before Thanksgiving in the United States.<\/p>\n\n\n\n
Sales Impact: Green Wednesday has emerged as a major cannabis shopping day. In 2023, sales on Green Wednesday were 90.5% higher than the previous three Wednesdays, marking an 18.1% increase over Green Wednesday 2022. The top-selling categories during this period included flower, vapes, edibles, and pre-rolls. <\/p>\n\n\n\n
Learn More About Green Wednesday<\/a><\/strong><\/p>\n\n\n\n Consumer Behavior: Shoppers tend to stock up before traveling for the long holiday weekend, making Green Wednesday an essential part of their purchasing habits.<\/p>\n\n\n\n Timing: The Friday following Thanksgiving and the subsequent weekend.<\/p>\n\n\n\n Sales Impact: The entire Thanksgiving week, including Black Friday, has become a booming period for cannabis retail sales across the country. In 2023, Thanksgiving week pulled in $355.8 million in total marijuana sales, with pre-roll sales reaching record-breaking numbers.<\/p>\n\n\n\n Consumer Behavior: Retailers often provide deep discounts and special promotions during this period, attracting both regular consumers and newcomers seeking holiday deals.<\/p>\n\n\n\n Review Statistics Here<\/a><\/strong><\/p>\n\n\n\n Timing: July 10th annually.<\/p>\n\n\n\n Significance: 7\/10, when flipped upside down, spells “OIL,” celebrating cannabis concentrates and oils.<\/p>\n\n\n\n Sales Impact: 7\/10 has become the fourth-highest sales day of the year for cannabis operators, trailing only behind 4\/20, 4\/19, and the day before Thanksgiving (Green Wednesday). In 2024, there was a 10-15% increase in total Gross Merchandise Value (GMV) and orders for concentrates leading up to the holiday.<\/p>\n\n\n\n Consumer Behavior: Enthusiasts focus on purchasing various forms of cannabis concentrates, with non-distillate products like live resin and rosin gaining popularity.<\/p>\n\n\n\n Learn More Here<\/a><\/strong><\/p>\n\n\n\n Timing: December 25th and December 31st.<\/p>\n\n\n\n Sales Impact: The holiday season sees a notable uptick in cannabis sales. Data indicates that during Christmas, dispensary sales increase substantially, with products like cartridges, beverages, and edibles becoming more popular as substitutes for traditional flower.<\/p>\n\n\n\n Consumer Behavior: Consumers often seek cannabis-infused products as unique gifts or for personal relaxation during the festive season. The trend towards more discreet consumption methods, such as edibles and beverages, becomes pronounced during this time.<\/p>\n\n\n\n Review the Statistics Here<\/a><\/strong><\/p>\n\n\n\n Timing: February 14th.<\/p>\n\n\n\n Sales Impact: While not as significant as other holidays, Valentine’s Day presents a unique opportunity for cannabis retailers. Special promotions on products like infused chocolates, sensual oils, and couples’ packages can lead to a modest increase in sales.<\/p>\n\n\n\n Consumer Behavior: Couples and individuals look for unique experiences, making cannabis-infused products an appealing alternative to traditional gifts.<\/p>\n\n\n\nBlack Friday and Thanksgiving Weekend<\/h3>\n\n\n\n
7\/10 (Oil Day)<\/h3>\n\n\n\n
Christmas and New Year’s Eve<\/h3>\n\n\n\n
Valentine’s Day<\/h3>\n\n\n\n